Press Release

Jiwan x Alee Pop-Up Concludes with Resounding Success

4 May 2025

An Inspired Fusion of Flavours and Culture

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Jiwan, the MICHELIN Bib Gourmand restaurant at the National Museum of Qatar, has successfully wrapped up a collaboration with acclaimed Amman-based restaurant Alee. The Jiwan x Alee Pop-Up brought together Jiwan’s Head Chef Morgan Perrigaud and Alee’s Proprietor Chef Ali Ghzawi for a two-day celebration of Middle Eastern cuisine – past, present, and future.

Over lunch and dinner on May 1 and 2, Chefs Morgan and Ali presented guests with a thoughtfully curated menu, reimagining regional flavours through a modern lens. From delicate amuse-bouches inspired by Levantine Street food to reinterpretations of classic dishes, every plate told a story – each one rooted in heritage, layered with memory, and finished with creative flair.

The event received an enthusiastic response from both the local culinary community and food enthusiasts, who praised the collaboration for its bold flavours, presentation, and cultural depth.

“More than just a pop-up, this was a true exchange of ideas, flavour, and identity – a journey through the Middle East on a plate, and a meaningful reminder of how food connects us all,” said Chef Morgan Perrigaud.

“It was an honour to bring Alee’s vision to Doha and to work alongside Chef Morgan,” added Chef Ali Ghzawi. “Together, we created something that felt both new and deeply familiar.”

The Jiwan x Alee Pop-Up reaffirmed both restaurants' shared belief that Middle Eastern cuisine is a living dialogue – one that continues to evolve while staying deeply connected to its roots.

To stay updated on future events at Jiwan or to explore their ongoing menu offerings, visit jiwan.qa or call+974 4452 5725.

About QC ENTERPRISES WLL

QC Enterprises WLL (QC+) is a Strategic and Creative Collective transforming culture into meaningful experiences.

QC+ empowers cultural institutions by merging heritage with innovation, unlocking revenue potential through immersive experiences and tailored programs. We position culture as a catalyst for education, dialogue, and global connection, while opening pathways to revenue streams across tourism, hospitality, retail, and collaborative ventures.

Our in-house team of highly skilled and experienced professionals collaborates with world-renowned artists, iconic brands, top-tier consultants, and celebrity ambassadors to craft culturally resonant experiences. By shaping cultural commerce in innovative ways, we preserve and expand cultural value—driving both engagement and economic growth.

We don’t just preserve culture. We cultivate it. This is The Art of Cultural Commerce™.

About Groupe Ducasse Paris

Groupe Ducasse Paris is deploying its activity in food, restaurant, hospitality, education, and consulting. The company constantly develops innovative ideas and ensures their sustainability. Its continuous pursuit of excellence is based on the talent of men and women, the quality of the produce and a great savoir-faire. President and Founder, Alain Ducasse is the company’s inspiration and is dedicated to offer a fair cuisine, transmission of knowledge and developing a responsible vision of his profession.

About Qatar Museums

Qatar Museums (QM), the nation’s preeminent institution for art and culture, provides authentic and inspiring cultural experiences through a growing network of museums, heritage sites, festivals, public art installations, and programmes. QM preserves and expands the nation’s cultural offerings, sharing art and culture from Qatar, the Middle East, North Africa, and South Asia (MENASA) region with the world and enriching the lives of citizens, residents, and visitors.

Under the patronage of His Highness the Amir, Sheikh Tamim bin Hamad Al Thani, and led by its Chairperson, Her Excellency Sheikha Al Mayassa bint Hamad bin Khalifa Al Thani, QM has made Qatar a vibrant centre for the arts, culture, and education in the Middle East and beyond. QM is integral to the goal of developing an innovative, diverse, and progressive nation, bringing people together to ignite new thinking, spark critical cultural conversations, and amplify the voices of Qatar’s people. Since its founding in 2005, QM has overseen the development of museums and festivals including the Museum of Islamic Art (MIA) and MIA Park, Mathaf: Arab Museum of Modern Art, the National Museum of Qatar (NMOQ), 3-2-1 Qatar Olympic and Sports Museum, QM Gallery Al Riwaq, QM Gallery Katara, and Design Doha. Future museums include Dadu: Children’s Museum of Qatar, Art Mill Museum, Qatar Auto Museum and the Lusail Museum.

Through its newly created Creative Hub, QM also initiates and supports projects—such as the Fire Station Artist in Residence, the Tasweer Qatar Photo Festival, M7, the creative hub for innovation, fashion and design, and Liwan, Design Studios and Labs — that nurture artistic talent and create opportunities to build a strong and sustainable cultural infrastructure.

Animating everything that Qatar Museums does is an authentic connection to Qatar and its heritage, a steadfast commitment to inclusivity and accessibility, and a belief in creating value through invention. For more information visit https://careers.qatarmuseums.store

Press contact:

Maria Luisa L. Bernabe

Marketing & Communication

QC Enterprises WLL

+974 4452 5335

[email protected]